Much has been said about the Pepsi ad, but I had to weigh in with the three biggest mistakes the brand made.
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branding
The over-the-top nature of the Dos Equis "Most Interesting Man" ad campaign probably doesn't seem to be authentic, but it actually is.
With #IwillwhatIwant, Under Armor has crafted a narrative that feels relatable to everyone (who can't relate to crushed dreams and hoping to overcome when the odds are stacked against you) while emphasizing their brand strengths.
Kids are the biggest drivers for subscriptions to streaming services - Plurals (members of the post-Millennial generation) are the Americans most likely to have an SVOD service in their home. Introduction of the 5-minute episode solved a tremendous challenge for parents and endeared Netflix eternally to their hearts - and pocketbooks.
The how-to videos would have been a miss if it was just the football dads with their daughters but instead these professional athletes are actually doing their daughter's hair, listening to her preferences and showing every dad out there, "if I can do it, you can do it."
The answer is yes. It already is.
In the past year or so Apple has had two rather remarkable, and in my opinion, underrated, campaigns - "Shot on iPhone 6" and the 2015 holiday Apple TV campaign. Both exhibit the subtle creative genius that makes Apple products beloved around the world.
Some of you will remember LG OLED TV's Super Bowl 50 ad - an overly intense commercial starring Liam Neeson. It didn't explain anything about what made this TV so special, in fact it hardly explained that it WAS A TV. A casual observer would only gather that Liam Neeson, ever the bada*% spy-guy, is passing along some technology secret, but nothing about a new TV product.