Viewing entries tagged
content strategy
Kids are the biggest drivers for subscriptions to streaming services - Plurals (members of the post-Millennial generation) are the Americans most likely to have an SVOD service in their home. Introduction of the 5-minute episode solved a tremendous challenge for parents and endeared Netflix eternally to their hearts - and pocketbooks.
Some of you will remember LG OLED TV's Super Bowl 50 ad - an overly intense commercial starring Liam Neeson. It didn't explain anything about what made this TV so special, in fact it hardly explained that it WAS A TV. A casual observer would only gather that Liam Neeson, ever the bada*% spy-guy, is passing along some technology secret, but nothing about a new TV product.
